Creative Direction

Freshman Viewbook

The freshman viewbook is sent to prospective sophomore, junior, and senior students, as well as applicants and admitted students. Its goal is to provide a broad overview of UND, including academic programs, student life, and next steps.

As Assistant Director of Creative & Brand Strategy, I was involved from concept to completion. I participated in brainstorming sessions, led weekly design check-ins, and reviewed project drafts to provide creative direction that kept the admissions campaign on strategy while pushing the creative execution.